Eric Steinhilber

As the Director of Digital Strategy and Brand Creative at ETF Global, Eric Steinhilber brings over 30 years of experience at the intersection of digital innovation and brand development. His leadership has shaped the creative direction and digital presence of both emerging ventures and established global institutions. With a strategic vision grounded in decades of industry knowledge, he oversees the development and execution of integrated brand strategies that drive engagement and deliver measurable business outcomes.

Throughout his career, Eric has successfully led multidisciplinary creative services and digital teams across sectors as diverse as financial services, entertainment and technology. His portfolio includes transformative work for organizations such as Morgan Stanley, LG, the IMF, Sodexo, Sony Music, and RR Donnelley. From launching new digital platforms to revitalizing global brand identities, he has consistently delivered solutions that align brand purpose with market demand.

Renowned for his ability to build high-performing teams, he excels at fostering collaboration between design, content, and technology. His approach emphasizes innovation, operational excellence, and a deep understanding of audience behavior. At ETF Global, he continues to elevate the company’s digital and creative capabilities, positioning the brand for long-term relevance and impact in a competitive landscape.